How it all started.

Honestly, I never thought about my underwear…until I slowed down and went deep on wellness, slow living and sustainability during Covid. I started investing in my health and I moved from Toronto to Europe.

In Europe, I embraced slow living and daily rituals, including wearing matching lingerie on completely normal days. It became an ethos I still live by - "How we spend our days is how we spend our life".

Back in Canada, I couldn't find a modern intimates brand that genuinely aligned with my closet. That's when I started SINGLA, the brand I wish existed for high quality, everyday clothing as a ritual.

I may not have as much experience as some of the bigger brands in the underwear industry, but I ensure every piece is something I'd love to wear and work directly with some really cool factories in Italy & Portugal. My mission is to create everyday staples that are actually as high quality as the hang tag preaches.

My favourites: The Leo Thong + Nordic Grey Thong.

- Rubaina, Founder of SINGLA

Our Toronto store, 2024

Our Toronto store, 2024