How it all started.

Honestly, I never thought about my underwear, until I slowed down during COVID and went deep on wellness, slow living and sustainability.

When it comes to fashion, underwear is the thing we wear everyday.

I couldn't find a modern intimates brand that genuinely aligned with my closet. That's when I started SINGLA, the brand I wish existed for high quality, everyday clothing as a ritual.

I may not have as much experience as some of the bigger brands in the underwear industry, but I ensure every piece is something I'd love to wear and work directly with some really cool factories in Italy & Portugal. My mission is to create everyday staples that are actually as high quality as the hang tag preaches.

My favourites: The Leo Thong + Nordic Grey Thong.

- Rubaina, Founder

Our Toronto store, 2024

Our Toronto store, 2024